Originally posted on Variety:
The Weather Channel is hoping to turn up the pressure in its carriage standoff with DirecTV by blasting the satcaster’s termination fee policy for subscribers who want to change providers.
Weather Channel went dark Jan. 13 on DirecTV after the sides could not come to terms on a carriage agreement. DirecTV maintains the cabler, partially owned by NBCUniversal, has veered too far from its charter of providing weather updates with the addition of reality series to its lineup. The satcaster has replaced the channel with its own service, WeatherNation.
Weather Channel has painted the fight as an issue of public safety, especially at a time when severe weather conditions are blanketing the East and Midwest. The cabler has been aggressive in urging viewers to reach out to members of Congress and to switch providers. It assets that WeatherNation cannot be as accurate or as comprehensive as Weather Channel’s deep bench of experts and longstanding ties to governmental agencies and first-responder services.